Fukuoka JALT:

So you want to publish an EFL textbook? Four Points of View to Consider when Writing a Proposal--The Myths and Realities of EFL Publishing in Japan

Date: Saturday, June 15th, 2013 Time: 6:00 PM - 8:00 PM

Speaker: Todd Jay Leonard (Fukuoka University of Education)

Description:
This presentation will outline the current publishing market in Japan for EFL/ESL textbooks by reviewing the various points of views of the publishing industry. The presenter, Todd Jay Leonard, has published extensively within the ESL/EFL market in Japan and will offer helpful advice to budding authors who wish to pursue projects geared to Japan's domestic market.

Most likely, every language teacher in Japan has (at some point during his/her tenure) contemplated writing a textbook to fill a void in the market...in that constant search for the perfect, all encompassing textbook.

In today's competitive publishing world, getting the proverbial "foot in the door" can seem daunting and nearly impossible. What are publishers looking for in the current market? What appeals to editors who ultimately decide which titles go to production and which ones do not? What are the salespeople on the front lines hearing from their market base? What must an author do in order to get his/her book published?

This presentation focuses on these very questions, offering inside insights from all the various points of view that must be considered when writing a proposal to publish a textbook--the publisher, the editor, the salesperson, and the author. Professor Leonard explains the realities within the publishing industry and addresses some common myths associated with EFL publishing.

Todd Jay Leonard has been actively involved in book publishing for over twenty years and has published twenty books, with several more in the works. He has published books with a number of different Japanese publishing companies and this experience has given him a unique perspective in offering advice to potential authors on what the market is looking for currently and what the publishing industry is searching for in new titles.

About the Author: Todd Jay Leonard lives, writes, and teaches on the southern island of Kyushu, where he is a university professor at Fukuoka University of Education. He has published extensively in academic journals, magazines and newspapers on cross-cultural, historical, and Teaching English as a Foreign Language (TEFL) themes. He is the author of 20 books.

Organization: Fukuoka Chapter of the Japan Association for Language Teaching (Fukuoka JALT)

Cost: JALT Members: free
Non-members: 1,000 yen

Venue: Seinan Gakuin Community Center (East Campus) (map)

Location: Fukuoka City, Fukuoka Prefecture, Japan

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Contact Fukuoka JALT

Website: www.fukuokajalt.org

J. Lake
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